Amiculum

Creating emotional impact

Done well, marketing communications can drive behaviour change – connecting healthcare professionals with the information they need to transform outcomes for patients.

We capture attention with bold, memorable brand identities and engaging, insight-driven content, all grounded in robust scientific understanding.

From personalized engagement to high-profile international events, every communication we craft is designed for maximum impact.

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Driving behaviour
change

Amiculum in action

Marketing projects that have combined captivating, data-driven content with visual impact and immersive experiences:

Captivating augmented reality

A person walking past a series of poster panels in aqua and coral saying 'creating memorable experiences that drive measurable results and 'we Amplifi patient stories'

Booth panel with hotspots to trigger memorable animated pop-ups and access detailed information in an interactive way.

Thought-Provoking Campaigns

Images of poster panels from a medical campaign asking viewers to see the patient through a different lens

Crafted an impactful and emotive campaign to engage and motivate HCPs, drive behaviour change and improve patient outcomes.

Brand Strategy Development

Photo of a team workshop session with a person guiding discussion

Developed insights-driven brand strategies for a portfolio of products, including customer segmentation, market value drivers and competitor assessment. Overarching portfolio positioning then unified the brands to achieve optimal alignment.

Creating a collaborative community

Photo of an event with a panel on stage having a discussion and an audience watching

A high-impact, in-person event for global experts to share knowledge, exchange insights and drive collaboration.

Celebrating team success

Laptop and mobile phone showing a virtual awards page

An innovative internal virtual awards ceremony to motivate, celebrate and encourage more localizations of globally approved materials.

Sales Force Training

Laptop and mobile phone showing a training module

Engaging training experiences that upskill sales teams on scientific data and brand messaging alongside capability building and development of power skills.

Omnichannel and modular content

Images of an HTML email and a campaign banner as examples of marketing content

A comprehensive modular content approach supporting delivery of an omnichannel strategy.

Healthcare Marketing

Creating emotional impact